We frame canvas artworks a lot, we’re really good at it.
Canvas framing is called “stretching” a canvas. So, canvas stretching is the framing process of putting a loose or rolled-up canvas artwork onto a custom wooden frame, in the perfect size for the painting or artwork. This frame is called a “stretcher”, and the act of a framer putting the canvas onto that stretcher frame is called (you guessed it) “stretching the canvas”.

In reality the canvas is not being literally stretched – it’s more an expression that dates back to the origins of painting on canvas and getting the canvas onto some kind of frame, pulled taut and flat.
Stretching a canvas requires special pliers specifically designed for this purpose, and a whole lot of skill and experience on the part of the framer, to get the tension perfect and even, right across the canvas fabric, as it’s wrapped around the stretcher and stapled in place at the back, tiny section at a time.
Uneven tension or too-tight areas in the canvas (e.g. if a framer has been sloppy with the tensioning and stretching process) can result in creases across the canvas, or slack baggy areas – not good!
Once your canvas is stretched, you can hang it exactly like it is, if that’s the look you’re after.
Or, you can add a ‘floater frame’ to your canvas artwork, which absolutely takes the art to another level. We have dozens of style options for floater frames in store. You might also hear floater frames referred to as ‘tray frames’.
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